Digital marketing is a genre that compliments general marketing. In this context, we see that the marketing gimmicks and designs that are supported and are carried out on the basis of technology. For the purpose different mediums are chosen. In this context, we see that the aims of the digital marketing teams happen to be very similar to the general marketing teams. They aim to create awareness for the products and the services of their clients. The only difference here is the people who do visit the digital media like the social sites and the other area of the web world.
Nevertheless, we see that the element of planning happens to be imperative and can pronounce the failure or success of any campaign. In this context we see that following are some of the mistakes that must be avoided by the digital marketing teams:
- Not having clear goals – This can be a huge problem for the campaigners. Every marketing program has a goal. This could be the launch of a new product, improve awareness for an existing product, line up the competition, get the feed backs of their product line etc. It is advisable that the goal has to be clearly mentioned and do not club two or more goals in a single campaign. The actual essence gets lost.
- Target Customer – This is important again. The company must know the section of the customers that they are targeting for their products. This helps them to streamline their campaigns and make the final product all the more effective and pointed.
- Ignoring Customer Mindset – This mistake can be lethal. Whatever campaign you are designing, the customer is a God. It has to be done in a way that will attract the attention of the customer as if the campaign is speaking and reflecting the mind and the thoughts of the customer. The customer has to be kept as the most important element in the whole program of the campaign.
- Wrong Emails – At the time of writing emails, the teams must be very careful. They must mention the right identity of the customer and must also present the correct picture of the company and its products. In case this is marred with mistakes the whole impression of the brand can crash on the customers.
- The time line really matters – In the world of technology, everything moves at a super fast speed. Hence the time lines of your campaigns matters. This is one of the main reasons why the campaign has to be streamlined.
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